President Street, the Australian pop fusion collective, are back with their new single ‘Need You Now’ on June 15th and it promises to be as daringly contemporary as ever. With actress Kate Jenkinson of Wentworth taking the lead and, incredibly creative artistic direction, the video is a real cinematic masterpiece and works alongside the new single perfectly. Watch here
‘Need You Now’ starts in characteristically President street style with lethargic synths and a confident drum beat. It is not long before a female voice is introduced, and the tone of her vocals is enthrallingly eerie. The vocals ring out in a beautifully unnerving manner, with the harmonies enrobing Kate Jenkinson as she wanders down a darkly lit street.
Directed by Peter Nathan, a student from The Victorian College of the Arts in Melbourne, the video plots the mental deterioration of the main character (and star) as she becomes ever more desperate. It starts off naturistically, and as the lyrics become more worrying, so does the video.
It descends into what can only be described as an arthouse nightmare, our mystery actress is gagged, covered in paint, and tortured – all whilst attempting to escape. It really is a masterclass in how to successfully imbue a music video with symbolism. It is abstract, disturbing, and distressing, and yet it is beautifully shot. It truly is a creative enigma.
It is a song about reaching your limit, it is one last desperate plea to be saved from total mental demise. It is haunting, and relatable, and real, with the video summing up these ideas perfectly.
“Two of my favourite things are music and storytelling” says Kate. “Music videos are the perfect amalgamation of both. I loved ‘Need You Now’ when I first heard it and jumped at the opportunity to work with such a great band. I love it when two art forms collide, so it was a joy to be a part of”.
Born in Melbourne, it was not long before Peter Moses, the man standing at the front of this alternative collective, experienced real tragedy. Following the untimely death of his mother, father, and sister, Pete found himself working as a first year lawyer becoming increasingly dissatisfied with the monotony of everyday life.
On a whim he decided to move to Hong Kong and work in a bar and it was here that he randomly jumped on stage and started playing the congas with a Latin band that were playing, despite his lack of any prior musical education or practise. This decision then irretrievably changed his life.
The band then asked Pete to play with them more permanently, however he had realised that music production was what really interested him. He bought garage band and taught himself to create ad layer sounds.
Pete used music production as a way to deal with the childhood trauma that he had suffered. It is because of his decision in Hong Kong that we now have another single from this Pop fusion collective that just keep on surprising.
Riding on the success of their previous EP ‘Involuntary Actions’, Pete and his team are back once again to prove that there is no limit to their ingenuity and creativity. ‘Need You Now’ is being released on June 15th and with new music in the pipeline this collective shows no signs of slowing down.