Today, Swedish artist GRANT debuted the official video for her current single “Catcher In The Rye.” Directed by Swedish visual artist and illustrator Michelle Eismann, the video focuses solely on rising star GRANT, who dances her way through the Venus In Love inspired visual. Watch the brand new video for “Catcher In The Rye” HERE.
Less than a month out from her debut London show, supporting Tove Styrke at The Borderline on June 13, “Catcher In The Rye” comes along and hooks you instantaneously with its buoyant bassline and infectious melody. The song is taken from her forthcoming debut album “In Bloom,” which is set for worldwide release on June 1.
Set against a backdrop of sumptuously textured alt-pop, her debut LP “In Bloom” finds this rising artist wholly embodying whatever mood she’s conjuring: love-struck, vengeful, heavy-hearted, triumphant, all the while maintaining a deliberate vulnerability and willful sensitivity that speaks to the quiet power in softness.
Each song is rooted in raw emotion, as the album demonstrates a poet’s attention to detail and knack for unexpected turn-of-phrase, whether the mood is ecstatic or stormy, outrageous or fragile, GRANT endlessly proves her skill at sculpting melodies and lyrics as exquisite as a tune from some centuries-old music box.
Her latest single release, “Catcher In The Rye” serves as the follow up to GRANT’s sublimely devastating debut single, “Waterline” which arrived last fall and quickly earned acclaim for its elegant intensity and candid depiction of choosing survival over suicide. “When I wrote that song I’d been feeling bad for a long time, and I realized I had to make a choice,” says GRANT. “I decided that even though I was probably going to feel bad many more times in my life, I wasn’t going to let it drown me—I was going to choose to live.”
These, and more stunning songs are yet to be revealed to the world when GRANT drops her incredible debut album next month.