RADD® (Recording Artists Against Drunk Driving) has launched a College DUI Awareness campaign to promote responsible driving and road safety. This year, RADD® has partnered once again with KROQ’sWeenie Roast, as sponsor of the Designated Driver drop off lane at Stub Hub Center. The first 106 Designated Drivers received a free water and special gift.KROQ also supported RADD’s message with radio spots and social media.
RADD® has been partnering with emerging music talent in a peer-to-peer program designed to reduce DUI arrests and fatalities, by encouraging everyone to “plan ahead” with a designated driver, ride share, uber, Lyft or taxi. RADD’s message is “have fun, plan ahead.” Drinking and driving is not an option.
There has been an uptick with DUI’s and road fatalities reported daily. With summer coming up, we can expect many more.
RADD’s successful DUI Awareness campaign is on more than 47 college campuses Southern California campuses with a combined student population of 1,000,000, backed by a grant from the California Office Of Traffic Safety (OTS).
Following is a sampling of recording artists who have supported RADD®: