Today, Brooklyn-based soulful indie songwriter Soft Glas, unveils his elegantly stylized visual for “Perks Of Being A Sunflower”. The video premiered Thursday exclusively via Ones To Watch.
The visual is a deceptively simple, beautifully-shot celebration of the everyday. The starkly-stylized visual plays in contrast to the restrained production style/delivery that is a distinguishing hallmark of Soft Glas. We follow Joao Gonzalez through a homely setting that gives an aesthetic nod to the world of Wes Anderson as Joao’s lyrics meditate on a relationship; flitting between the self-deprecating, “I hate my voice, I hate the way it sounds” to the confessional “I don’t wanna tell her not to grow, but I don’t wanna see her have to go”.
Soft Glas is the musical persona of Joao Gonzalez, who has creativity running deep in his blood. The son of Grammy award-winning jazz pianist Gonzalo Rubalcaba and grandson of Cuban cinematographers Marucha and Mayito, his initial love of jazz drumming morphed in recent years to a passion for production. This electronic world opened up the doors for his songwriting to thrive as the multi-instrumentalist painstakingly crafted his debut album Late Bloom (2016) and the follow up Orange Earth (2017).
Soft Glas on Perks Of Being A Sunflower:
“[Directors] Aaron Vazquez, Sinjun Strom and I really wanted to embrace the simplicity / tongue-in-cheek nature of the song (I just learned what tongue in cheek means and I’ve been dying to use it appropriately). We wanted to convey that self awareness by over-stylizing mundane scenarios.”