The cutting-edge artist concept K-391 lets you escape reality through music, by conceptualizing your musical getaway. Instead of an actual person or group of people, K-391 is an innovative headset that is the living embodiment of its creator, functioning as a portal to another reality. Through sweeping soundscapes and genre-bending compositions, K-391’s musical universe is the soundtrack to engaging narratives told through visual content across multiple platforms. With more than one million followers online and having recently surpassed 200 million audio and video streams, K-391 is a force to be reckoned with even before his commercial debut.
Building up to the release of Ignite, the creator of K-391 released a prologue to present the backstory and inspiration behind K-391, which is available here.
“Ignite” is released worldwide via the newly-established EDM label Liquid State, a joint venture between global juggernauts Tencent Music Entertainment and Sony Music Entertainment. The single features three of the most exciting and promising artists on the current music scene:
Alan Walker: In addition to being a close friend of K-391, Alan Walker is also an artist, DJ and producer who has taken the music scene by storm over the past two years with hits like Faded, Sing Me To Sleep, Alone and All Falls Down. Before turning 21, the musical catalogue of the British-Norwegian phenomenon has generated over 10 billion audio and video streams worldwide, in addition to reaching more than 310 gold, platinum and diamond certifications. Alan Walker is also one of the global collaborators and ambassadors of Liquid State.
Seungri: The multi-talented singer, songwriter and entrepreneur from South Korea is best known as one of the members of the insanely popular boy band Big Bang, who can account for an unprecedented stack of 18 number 1 singles in their home country. Seungri is also a global collaborator and ambassador for Liquid State, with his debut solo album set for release in the fall of 2018.
Julie Bergan: The Nordic pop princess has an impressive handful of hits under her belt, and more than 200 million audio and video streams since her debut release in 2014. The 24-year-old artist is renowned for her breath-taking vocals and energizing live performances, and recently joined Alan Walker on tour in Europe and at Coachella Music Festival.