Malcolm Gladwell stated, “it takes 10,000 hours of practice to become a master of your craft.” In the case of Silver Spoon – a group of four friends from Oslo, Norway – it’s been a lifetime of hard work and dedication to get to this point. With their red hot new single “In The Heat Of The Night”, this group of friends have reached the apex of their musicality along with an enthralling music video to match. Here at HIP Video Promo we are proud to introduce you to the heart-felt, hard-rocking entity that is Silver Spoon.
Silver Spoon is made up of lead singer/guitarist Cristiano Sadun, bassist Vittorio Pinelli, guitarist Jørn Wangensteen Larsen, and drummer Morten Haga. Along with the firm Nordic backbone, both Sadun and Pinelli bring an inherently Mediterranean flair to the group’s sound due to the fact they were both born and raised in Italy. Bringing classical guitars and romanticized melodic patterns into the mix of a modern rock and roll band had yet to be perfected until Silver Spoon came around.
The official music video for “In The Heat Of The Night” showcases a woman in her prime, defying her negative thoughts, and marching forward with the band as her soundtrack. She flows around like a bed of flowers in bloom once she leaves the gloom of her woes, taking on the town with “The Heat Of The Night” keeping her flame alive.