Today British singer-songwriter James TW, who just wrapped a U.S. tour with Andy Grammer, releases the acoustic version and music video for his buzzing new single, “Say Love,” the first new music from his upcoming debut album which is expected this fall.
With his infectious blend of troubadour spirit, jazzy soul, and funk attitude, James TW packs a powerful punch, a soulful singer-songwriter with a big voice and even bigger aspirations. Raised in the small English county of Warwickshire two hours outside of London, he was named after James Taylor, his parents’ favorite musician. In addition to JT, he was exposed to primary influences John Mayer, Jamie Cullum and Ed Sheeran, later discovering Otis Redding, Donny Hathaway, James Brown, B.B. King, and Bill Withers on Spotify. Naturally gifted, he picked up guitar at age 12, and piano the following year. A bluesy, jazz-tinged singer-songwriter style began to emerge, but he forever considers himself, “a musician first who became a singer.” As he honed his skills as a multi-instrumentalist, James began to post cover songs on YouTube, including a standout take of Marvin Gaye’s “Let’s Get It On” in 2012. The videos showcased an undeniable talent with immense technical aptitude and a voracious will to learn. Meanwhile, his profile quietly rose as a fervent fan base rallied around him online.
Signed to Island Records in 2015, James unleashed a string of scorching singles beginning that year with “Black & Blue.” 2016’s “When You Love Someone” turned the tide, amassing over 200 million global streams to date. His 6-song First Impressions EP, including “When You Love Someone,” has accumulated over 400 million combined streams to date. Non-EP tracks “Please Keep Loving Me” and “For You” both surpassed 18 million streams in 2017. Despite (or because of) his youth, James’ undeniably romantic lyrics offer a distinct point of view, conveying an incomparable wisdom about love, heartbreak and the world around him. Widely appealing but hardly typical, his songs demonstrate critical elements of experienced songwriting that resonate with ease, with weight and a sense of staying power that is rare in today’s pop music, “the missing link between Laurel Canyon and Motown.”