Perfect guitar-pop band The 27 are poised to unleash their latest infectious gem with new single Tell Me, out on April 27th, with Vinnie Jones staring in the music video. Watch here
Actor and British ‘hard man’ Vinnie Jones goes back to his roots, wearing overalls and working in a warehouse in his role in The 27’s latest single. The former footballer, turned actor, is seen battling and whizzing around the warehouse for the attention against the band for the attention of the new girl. Vinnie played as midfielder from 1984 to 1999, most notably for Chelsea and Wimbledon before relocating to the US to start his film career, debuting in Guy Ritchie’s comedy ‘Lock, Stock and Two Smoking Barrels’.
The group, who were recently given the seal of approval by no less than Beyoncé, have surpassed themselves with the glorious forthcoming release, balancing the sunny optimism of the music with a tale of desperate longing for an out-of-reach love.
With their glorious nods to late 60s California and the close harmonies of The Byrds and CS&N but with a hip, modern twist, the band are winning over everyone who hears them.
They are of course no strangers to hosting guest appearances. The promo for previous single Call Me A Friend, filmed in Amy Winehouse’s former home in Camden, featured page three model Rhian Sugden making her pop visual debut.
The new video sees them making ends meet by working in a warehouse, trying to overcome the drudgery of the day and deflect attention from one of their conceited high-flying colleagues, the one and only Vinnie Jones, to win the attention and affection of the new girl on the staff.
“It was definitely one of the longest and most surreal days of my life. Working with Vinnie was a true pleasure though and most amusing. I do hope that even with my questionable acting skills that it’s an enjoyable three and a bit minutes for everyone viewing.” Henry Parker
Guitarist/singer Henry Parker, David Page (bass/vocals) and Tom Michell (guitar/vocals) have recently been finishing off their debut album in Los Angeles and it was as they were doing so that they ran into Beyoncé and Jay-Z, with Queen Bey declaring the band “cool” during their brief encounter.
The 27 have long been drawing accolades for their raw (proudly without autotune), honest and soulful performances with one reviewer praising their “gutsy hard rock with a retro bend”. But despite the archive influences, theirs is a sound which also feels wonderfully of now, and their accomplished playing speaks of real talent breaking the stranglehold of uber-groovy producers churning out glossy, meaningless conveyor-belt pop.
The 27 release Tell Me on April 27 is on SoundCloud HERE.