Today, multiplatinum superstar Liam Payne releases the brand new single“Familiar” with J Balvin. Get it HERE via Republic Records. Watch the lyric video HERE.
The song unites two of the world’s hottest talents on one international banger that confidently flaunts throwback R&B bounce and Latin rhythm. Colombian icon and the “7th most listened to artist on Spotify”J Balvin brings South American swagger and reggaetón flavor to the track as Payne immediately captivates with every verse.
“Familiar” heats up what’s become an unbreakable, unshakable, and unbeatable hot streak for Payne. Moving over 8.5 million copies around the globe, his debut single “Strip That Down” [feat. Quavo] earned a triple-platinum certification in Australia, a double-platinum certification in the U.S., Canada, and Ireland, and a platinum certification in the UK, Italy, New Zealand, and Sweden. With over 506 million Spotify streams, it remains “the best-selling single by a current member of One Direction.” The follow-up “Bedroom Floor”closes in hot on its heels with 82 million Spotify streams, while his contribution to the Fifty Shades FreedOriginal Motion Picture Soundtrack, “For You” with Rita Ora, clocked over 133 million Spotify streams in a few months’ time.