Every brand can benefit from social media in some form or other. If you’re an entrepreneur, either starting your own business or have a side hustle that you need to spread the word about, using social media as your marketing platform can be extremely fruitful. Not to mention, it cost little to no-cost to do—something every new business owner wants to hear. Check out the following social media tips you can leverage for your brand.
Find the Right Platforms for Your Brand
Not all social media platforms fit every type of business. Depending on what type of products or services you’re trying to sell, different ones serve different purposes. For those trying to sell clothing, a more visual platform like Instagram might do your company more justice. Pinterest works very well for small business owners looking to target a DIY-focused audience. For instance, if you are trying to sell a cocktail shaker, sharing different drink recipes with users and integrating the shaker within the post as the go-to tool for making them, is a great way to connect the consumer to your product. If you don’t know where to start, the most popular ones like Facebook and Instagram are likely a safe bet. Think about your brand and your intention with each social media platform you’re using. Perhaps you want to tell your brand’s story with one and use another to offer coupons and promocodes. Whatever you do, set a purpose for each to keep your marketing focused towards the overall business goal. You can find a best social media company for small business to grow your business to next level.
Post Quality Content
Once you’ve decided which social media platforms you want to promote your brand on, it’s time to figure out the type of content you want to share. Doing research on what other brands like yours are doing and not doing currently on social media can help determine what you’d like to post. See what’s working for your competitors. Since you know their target audience is likely similar to yours, producing content that aligns with their model is one way to ensure a steady following. At the same time, you want to see where there are gaps in the market that you can infiltrate. If your competitors aren’t doing something that appears to be what consumers want to see in social media, fill that void and share content that your prospective customers are craving. It’s also important to remember, sometimes, less is more. Timing out your posts and not sharing unnecessary content excessively is the key to not turning off your audience. When users are bombarded with too much promotional stuff, they may lose interest in the content you’re sharing because it loses a sense of specialness.
Consider Sponsored Content
One great aspect of paying for social advertising is that you can usually set how much you want to spend and then once you’ve reached your budget cap, no more money will be taken from your account. If you have the funds to spend on promoted posts, it might be worth investing in. These sponsored or promoted posts can be highly targeted towards the exact demographic you want to talk to. Even if they don’t click your post, your brand can gain visibility on a social media platform, which is especially useful for brands that are new to market.
It’s one thing to set up a social media account and outline a strategy and plan, it’s another thing to manage the actual execution of your marketing efforts. Be consistent with your posts. If you don’t maintain a regular presence on the social media platforms you establish, it can look bad on your brand to outsiders. Users might think you’re out of business or not reliable. You can additionally establish strong customer relationships by responding to your users in a timely manner. When your brand interacts with them on say, a Twitter post, it shows that you care to provide them with the personal attention they deserve.
Look at Successful Brands and How They Use Social Media
Even though you might be good at using social media for your personal life, it’s completely understandable that you might be intimidated by the thought of utilizing it for your brand. So, where do you even start? To ease into the situation and get an idea of how brands can use social media, try looking at how existing brands are using social media. For small business owners, trying to sell products, Amway’s social media usage is a good example of how a brand can personify its mission. It’s twitter page empowers entrepreneurs by sharing tips and inspiration to independent business owners. If you have a clothing brand, why not look at your favorite boutiques or stores and how they utilize social media to sell their products. Nordstrom’s Instagram does a good job highlighting the latest news about store openings or product lines that drop. Through a mix of static images and dynamic videos, both live and on actual posts, the company is able to effectively engage potential consumers with its brand.
Every entrepreneur needs an outlet to market their brand or business. Using social media is an extremely impactful way for you to reach your potential consumers. It’s viral potential to put your brand on the map makes it invaluable, and when used properly, you can get the best out of your marketing efforts and shoot your brand to top.