Cape Town’s best kept secret Diamond Thug, the four-piece indie dream-pop outfit, gets a new major boost with Apple Music choosing them for their New Artist Spotlight campaign for April.
The band releases their debut album, ‘Apastron’ at a perfect time as it coincides with Apple Music’s strategy of supporting new South African artists. Diamond Thug has been winning over fans with their ethereal cosmic soundscapes that move effortlessly through pop, electronica and psych rock with them having performed at SXSW festival as well as winning the Converse Global takeover amongst other accolades. Now throughout April the band will be highlighted as a ‘must hear’ to Apple Music subscribers.
“Since day one we’ve always appreciated how approachable Apple Music has been. They have an unrivalled open door policy for artists. It’s a huge honour to be selected as the New Artist Spotlight joining a list of artists; we’ve been blown away by their support.” says the excited band member Danilo Queiros
New Artist Spotlight is an artist development feature where a light is shone on a new South African artist each month, giving them four weeks of editorial support across the Apple Music ecosystem as a Hero artist, inclusion in the Mzansi Hits Room and key Apple Music playlists such as The A-List: South Africa, Best of the Week and more.
Previous South African artists to have benefited from the New Artist Spotlight include Thandi Ntuli, Shekhinah, Shane Eagle, Elandre, Sketchy Bongo, Amanda Black, Babes Wodumo, Sipho The Gift, Johnny Cradle, Tholwana, Lucy Kruger, Moonga K, Josh Kempen and Alice Phoebe Lou.
With over 45 million songs, Apple Music offers a free 3 month trial with no commitment and is ad-free. Apple Music is available on iOS and also for download from Google Play for Android devices