The Newport Beach Film Festival releases its official 2018 marquee trailer Quota: Who Made the Cut today.
The NBFF promotional film, titled “Quota,” brings this year’s theme to life. A sci-fi drama set in a dystopian future, two crystal miners are pitted against each other to achieve their mining quota, and fulfill their contract. That’s the only way they’ll be able to return home. The trailer can be seen here.
Directed by Jillian Martin of production company Untitled.tv, for Costa Mesa-based agency Garage Team Mazda (GTM), Quota will open the festival and screen before each of the 350 films on this year’s program. The festival runs April 26 through May 3.
Festival co-founder/director of marketing Todd Quartararo says he “gave the GTM free range on the creative. After considering eight ideas, GTM and Martin’s treatment for Quota far surpassed our expectations.”
“The festival is renown for its highly-anticipated marquee trailers, which challenge and capture people’s imaginations,” says Quartararo. “We believe the quality of our branding should be equal to the exceptional production and creative values our filmmakers bring to the festival. We set the bar high. GTM and Untitled.tv have done us proud.”
“We are honored our concept was picked out of the eight submitted,” says Melissa Webber, GTM creative director. “The quality of storytelling at this festival is so high and our goal is to ensure the promotional material is as intriguing and creative.”
Martin, along with Webber and director of photography Robert Dalsey were inspired to write the script, eventually whittling down a nine page treatment into the three minute piece.
“It’s not often in the commercial world that you really get an opportunity to put your wilder creative ideas in front of so many people,” says Martin. “I’m mostly proud of the passionate team effort every member of our crew contributed to bring this story to life. Everyone involved worked their butts off and got dirty for this project.
“On the post side, our hyper-talented editor Erwin Frateman, colorist Stefan Sonnenfeld and Ananda and her team at Method studios really did an amazing job at bringing it all together.”