Groundbreaking hip hop trailblazers A Tribe Called Quest premiere their new video “The Space Program,” helmed by acclaimed video director Warren Fu (Pharrell Williams, Daft Punk, Depeche Mode, and others) exclusively on Apple Music today.
The video is released as part of the eagerly anticipated collaborative collection between A Tribe Called Quest and Grammy winning icon Pharrell Williams’ Billionaire’s Boys Club, with the capsule appropriately called The Space Program.
A Tribe Called Quest, Billionaire’s Boys Club and Sony’s Music’s merch company The Thread Shop have been working closely to align the legendary group’s trademark motifs with the collection, and in conjunction with the ‘Space Program’ video. The song is culled from A Tribe Called Quest’s acclaimed 2016 masterpiece We Got It From Here..Thank You 4 Your Service. The album marked the celebrated return of the legendary hip hop group, their sixth studio effort and their first since 1998. Viewed as the final cornerstone of their amazing legacy, the album featured an array of music superstars influenced by the renowned collective, including Kendrick Lamar, Kanye West, Jack White, and others.