Hi Solberjum, welcome to VENTS! How have you been?
I’m great thank you! I’m actually having an exciting beginning of the year, full of new projects, new releases, ideas and travel plans. So, I can say I’m feeling good.
Can you talk to us more about your latest single “Roads”?
Roads is a track part of Broderskab’s first album called “Fondation”. I don’t really know how to classify it, I think we can say that it’s a Bass House track with an urban and cinematic mood, which was the theme of the album “Urban, deep and cinematic”.
Did any event in particular inspire you to write this track?
I’m one of the founders of Broderskab with my buddy Madara, and behind this project there is a vision of creativity, artistic direction and lifestyle. So, I can definitely say that I have been inspired by the mood that we wanted to spread to the world. Our music is linked with videos, so it was our first reflex to create a cinematic touch to make it fitting with the upcoming videos.
How was the recording and writing process?
I’ve been working on different ideas and play them to Madara and we both thought that this one was good for the “Fondation” Album, it has a deep urban sound with this cinematic mood like we wished. From there I have developed the full length, took a break for few weeks and then came back to it to make minor improvements with fresh ears.
What role does Paris play in your writing?
Paris is a very inspiring city where you can find some really cool spots like you can see on our Fondation video; https://youtu.be/qki8jV6D5Fc
It’s a city between classy and street life, where you can meet different types of artists, from painting, fashion, graffiti, skate boarders, etc. It has a big influence on our lifestyle and on our way of creating. Here we have a slogan saying “Paris is Magic”.
After the success from your previous records, were you any nervous while working on this newest single?
Honestly, I’m not nervous at all because I’m confident with the standard quality that I deliver on any of my tracks, and I’ve understood over time that we can’t unanimity from our music. People can like one of your tracks and dislike another one. For example, I’m a big lover of Michael Jackson music, but I don’t like all of his songs.
As I’m not a big star of electronic music yet, I can experiment and try to see reactions. I think when I make a “hit record” I will be more nervous to release new music because from this situation you have to be able to do it again and even better.
Do you tend to take a different approach when you are collaborating with someone else than when you are writing in your own?
I think the richness of collaborating with someone is to allow him enough space to put his touch and knowledge in the creation process. For this reason, you must relax and trust each other on suggestions to modify or to improve the track. It’s very rare agree 100% with each other on writing details, melodies, mix, mastering, etc. During my first collaboration, I was uncomfortable with changes made by my collaborator but at the time I learnt that people who listen music don’t care about the details that I was stressed about. It was just a music producer game. Today I have learnt that people who play or listen to our music don’t care about mix, master or layering, etc. They just wanna feel good and dance to it. If you can make people dance you almost win your challenge.
Any plans to hit the ‘road’?
With my Broderskab team we have a lot of plans to hit the “road” this year and we starting by the Miami Music Week, followed by Los Angeles, San Diego and Las Vegas.
We also plan to organize parties in cities where our Broders (Broderskab members) are based. Be sure that we’ll be on the road from Europe to USA without forgetting Asia.
What else is happening next in Solberjum’s & Broderskab’s world?
As Solberjum, I’m working closely with Art&Music Recording and I’ve already got a couple of tracks ready to drop. My new collaboration with my dear friend Dr Shiver “Blablabla” has just been released on Art&Music Recording on March 19, and he already has strong support from many DJs. It will be followed by 2 originals tracks and then a collaboration with my broder Beowülf.
Regarding Broderskab, we just released Madara’s music video directed by our Broder Doni Wallas who is also part of our crew. It has been filmed in Bali and he has done a fantastic job. I invite people to watch it. https://youtu.be/0QgIw2Vf65c
It will be followed by a “Roads” music video early April.
We also started our “Top of the Month” show where invite artists to share their selection of favourite songs. I made the 1st Episode https://youtu.be/q9pY_gzQULg
As you can see, you can expect a lot of things like new music, new videos, new members, new performances, etc. We’re also launching our merchandise, where people will can buy hoodies, t-shirts, caps, bandanas, etc.
It’s gonna be a busy and exciting year, I can’t wait to show more to the world.