It did not take long for Instagram Stories to capture the hearts of the users. It allows users to post a series of related pictures and videos into one story, which would stay visible for only 24 hours. Once published, these pictures would not be part of your main feed. It allows users to use those 24 hours to post a series of photos in an album that can combine to tell a story. Unlike separate posts that should have the individual strength to draw the audience, Instagram Stories can be used to communicate a compelling narrative. Here, we are going to discuss the specific usage of Stories and other features of Instagram that can help you increase the number of followers and likes.
How to use
The icon for Instagram Stories appears as a bar at the top of your feed. When you add a picture to Stories, your profile picture will be displayed differently. This way, your followers will come to know that you have posted something new. When you want to create a new story, you would need to click on a ‘plus’ sign on the top left of your Instagram page. You can then apply filters and make other alterations to the photo or the video that you want to post. Although the story will be separate from your regular feed, sections of the story can be added to your regular feed using the ‘upload’ button.
Upload previously clicked pictures
Remember, the posts made on Instagram Stories stay visible only for 24 hours, but you can add recently clicked pictures to your story. You have the option to upload a photo as soon as you click it. On the other hand, you can also add photos from your phone’s gallery.
Use fun stickers
With Stories, you also get a bunch of cool stickers to use on your pictures or videos. For example, if you are enjoying a vacation on a tropical island, you can add appropriate stickers to your photos or videos to convey your mood, the weather or anything else that you might want to express. When you click on the Stickers icon, you can choose from the available options of locations when you select the ‘Location’ option.
It is perhaps the most crucial feature of Instagram that is also available in your regular feed aside from Stories. As soon as you tap the sticker titled Hashtag, a text box with the # already populated will pop up and allow you to type in the hashtag that will accompany your Instagram story.
Check privacy settings
Your Instagram story will follow the same privacy settings as your regular feeds. Therefore, if you want to make adjustments in the privacy settings of Stories, you would have to do the same manually from settings. You can maximize your chances of gaining new followers by being part of the ‘Explore’ tab which is where users search for topics or trends.
Create opinion polls
Since the feature of putting likes and comments is not available on Instagram Story, an easy way to still make it interactive is to create polls for the viewers. You can type in your question once you click your poll tab, and also choose the options you wish to make available for those who want to vote. For example, a teenager shopping for a dress can just post pictures of her choices and ask her followers to vote for one. On the other hand, brands can create polls to generate feedback about a new product that they have recently released or to seek opinions about a product whose release is planned.
Use in conjunction with feed
Posting a single picture from a video on your feed might arouse curiosity or generate conversation, and brands can actively use Instagram Stories to get their audience excited about a new launch or update. Let’s say a brand has unveiled a new product for which a small video clip was uploaded on their main feed. The company can put up an Instagram Story detailing the making of that video, which can keep the interest alive for the next 24 hours, and keep repeating at intervals.
Take advantage of Instagram Direct
Just like Facebook Messenger, Instagram Direct is a private messaging feature on Instagram. Marketers can use it in conjunction with Instagram Stories, which will allow viewers to send in their queries and suggestions, which the company can answer on their story. It will keep followers coming into the main feed and also generate likes and comments, removing the need for the brand to Buy Instagram followers.
Preserve if you want to
The pictures and videos added to Instagram Stories are available only for 24 hours, but if you see excellent traction on one or more of those pictures, you can easily move them to the main profile and ensure they are preserved. You need to use the ‘share as post’ feature for this.
Be imperfect if you want to
Instagram is all about beautifully captured and edited photos, which is why users and brands spend much of their time and effort to make their pictures look good. However, the purpose of Instagram Stories is to live in the moment, and the audience would not be too hung up about the little aspects of the photo or video as long as it tells an engaging story.
Instagram and other social media marketing platforms can contribute heavily to a brand’s overall digital marketing strategy. Instagram Stories, being a useful addition, provides several useful features which are not found on other social apps or networking sites. It makes the job of attracting followers much easier, provided the story can be engagingly told through the pictures, videos and other content.