Instagram is one of the most popular visual social media platforms on the Internet today. If you have a fashion website and wish to improve inbound traffic, ensure that you have an excellent Instagram profile. It is crucial for you to update the site regularly with attention-grabbing posts so that you can get more targeted traffic and transform them into loyal customers with success.
Given below are three guaranteed ways to increase inbound traffic to your fashion website-
Incorporate website design into Instagram- This is a very effective way via which you can grow followers to your Instagram page and website. You can create a Lookbook on your page with the help of skilled web designers. When the visitor visits your page, he or she will be able to see thumbnails of your latest products. When the visitor clicks on these thumbnails, they can get the full view of the items that you wish to promote and market. At the same time, you can also include a link that takes them directly to the product page.
Use a software automation tool for posting- When you are looking for more traffic for your fashion site, it is prudent for you to post frequently. Most business owners make the grave mistake of posting for 15 days at a stretch, and they do not post for the next 15 days. The activity dies out on their page, and in case a visitor visits your page during this time, he or she will never come back as there is no new content. It is crucial for you to space out your posts and publish content at least three times a week. It is challenging for most business owners to focus on the other core activities of their businesses and come forward to post on social media platforms. It is here that you should take the help of software automation tools like Gramista that is targeted for Instagram. You can schedule your posts and space them out so that they are regularly posted, and you can focus on the other important matters of your business.
Make videos- You should make short videos of your fashion products and post them on Instagram Stories on a regular basis. This feature stays online for 24 hours, and this prompts followers to share them instantly with their network. Remember when you are making videos on Instagram that they should be at least 15 to 30 seconds. Unlike YouTube and other video platforms, keep the above in mind.