Austin-based author Robert Bryce and director Tyson Culver announce documentary ‘Juice: How Electricity Explains the World’

Austin-based director Tyson Culver and fellow Austinite, author Robert Bryce, announce a documentary project entitled, “Juice: How Electricity Explains The World.” The film, based on Bryce’s forthcoming book of the same name, has taken them to several continents to interview people about electricity, the world’s most-important and fastest-growing form of energy. They talked to a Nobel-prize winning economist, a California gubernatorial candidate, cryptocurrency miners, a video-game pioneer and dozens of others. They have been to India, Lebanon, Iceland and several U.S. states. Puerto Rico and South Korea are next. “Juice” is in the final stages of production and will be released in tandem with “Juice” (the book) in early 2019. Check out the sizzle reel here. For more information on the movie, please see

“We face lots of tough challenges: climate change, women’s rights, income inequality,” explains Bryce. “But the defining inequality in the world today is the chasm between the High-Watt and No-Watt worlds; it’s the disconnect between the electricity rich and the electricity poor.” He continued, “Electricity inequality matters most to women and girls. Today, some 2.5 billion women around the world are still washing clothes by hand. Electricity frees women and girls from the pump, the stove and the washtub.”

Over the last three decades, Bryce has published five books and more than 1,000 articles. His byline has appeared in numerous publications ranging from the Wall Street Journal and Atlantic Monthly to USA Today and the New York Times. His most recent book, “Smaller Faster Lighter Denser Cheaper: How Innovation Keeps Proving the Catastrophists Wrong,” was published in 2014.

“We had to fuse Robert’s voice and book with my vision for the movie,” says Culver. “We found that we weren’t producing an energy documentary, we were producing an electricity documentary. We realized we didn’t have to argue the issue. Instead, we just had to ask people questions about electricity and what it means to them. Then we let them tell their stories.”

Culver, the founder of Austin-based C2C Media, continued, “We learned that lesson in Beirut. After we landed at the airport – before we even got to our hotel – our driver, Hussein Mousl, told us everything we needed to know about the generator mafia.” Blackouts are so common in Lebanon that an entire illegal industry has sprung up to provide electricity when the grid fails.

In addition to Bryce and Culver, other key members of the “Juice” production team are: Emmy-nominated producer Matthew L. Wallis and three-time Emmy and PGA-award-winning producer, John Moody, the film’s director of photography (bios below). During their two-year production effort, Bryce and Culver uncovered some staggering facts:

  • About 3.3 billion people around the world are using less electricity than what’s consumed by an average American refrigerator.

  • The power density needed to grow marijuana indoors is nearly equal to what’s required inside a data center run by Amazon or Google.

  • The average American uses as much electricity in three weeks as the average resident of India uses in a year.

Energy politics are tribal. People want to believe that certain forms of energy are good and others are bad. Bryce and Culver hope “Juice” will move the energy discussion beyond tribalism so we can understand that blackouts and electricity shortages – which afflict billions of people around the world – are the real enemy.

“The message of the film,” says Bryce, “is simple: darkness kills human potential. Electricity nourishes it.”

Adds Culver, “Electricity does, in fact, explain the world. We’re going to show you how.”

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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