US pop artist Madilyn Bailey has unveiled her catchy new track, ‘Tetris’. The single marks the first UK release for the singer, who has built an incredible following online.
‘Tetris’ captures that cold rush of excitement and anticipation of tumbling into love, going in for a first kiss, jumping in head over heels – kind of like, say, when a game of Tetris suddenly kicks into high gear. It’s not hard to imagine new couples drunkenly singing it to one another at a Soho karaoke bar, or becoming a favourite first-dance at weddings. You could say Madilyn writes classic songs, which is true. But what’s more accurate is that Madilyn is a classic artist.
Madilyn says of the song: “Tetris is a song I wrote about how two completely different people with completely different back grounds, quirks, passions AKA “shapes” can come together to make one beautiful picture. I think at times we all need to be reminded that in a relationship it’s not about being perfect but about how we can complement each other, imperfections and all.”
A few years ago, Madilyn Bailey recorded a piano cover of David Guetta and Sia’s ‘Titanium‘ and posted it to her YouTube channel. She was 20 years old at the time, still living at home with her large family in rural Wisconsin. Madilyn simply trusted in the power of the music part of ‘Titanium’, that the melody and lyric could have even more emotional power stripped down, without the usual fanfare. Her ‘Titanium’ cover now has over 100 million plays and counting.
Close to five million people subscribe to Madilyn’s YouTube channel now, where she’s moved from covers into her own originals. Her presentation remains the same though: It’s never about Madilyn, it’s always about the song.
Here’s the thing though: Only an artist as purely gifted as Madilyn can succeed without a gimmick. As a vocalist, she has range and control that rivals Sia and Adele – a weapon capable of precise emotional devastation. As a writer, Maddy recalls Taylor Swift and Katy Perry’s sense of play, navigating the pockets of more rhythmic material, contorting syllables in ways that become hooks in themselves.