Following airplay with BBC 6Music and BBC Introducing, genre-splicing alt-pop solo artist Alex Rushfirth has released his new single ‘I Live It’ on all streaming/download platforms. The new track offers up glitchy electronica, dreamy soundscapes and a nagging pop hook from the multi-talented musician and visual artist.
“I make music to escape the physicality of my body, recording vibrations in the air and bottling them up inside a computer away from the physical actions that create the sounds,” explains the mysterious newcomer. “I made the whole thing in my bedroom in trance. I wasn’t expecting to end up with something so structured, ornate and poppy, but I ﬂowed with what was happening. I wanted the vocals to be recounting feelings of the past – grasping at a narrative, a meaning. They are warped to sound like they are being sung by an excitable small child, mirroring how we remember things – our memories warp to suit the narrative we are trying to tell. This forces seemingly random events in the past into a structure that makes them seem inevitable and destined.”
For more info on Alex Rushfirth, head to alexrushfirth.co.uk.