INTERVIEW: Tiger March
Hi guys, welcome to VENTS! How have you been?
Thanks for your interest in us! We’re glad to get the opportunity to chat with you about our music! You have a lot of great content on your site, especially relating to current music releases. We’re excited to get the word out about the release of our forthcoming album “Hold Something”.
Can you talk to us more about your song “Could You”? Did any event in particular inspire you to write this song?
Annie: Could You is a song inspired by Matthew. I sat down with an acoustic guitar one day early on in our relationship with the intention of writing a love song reflective of where I felt like we were in the relationship. It ended up becoming our most feel-good, upbeat dancey song and it’s one of my favorites to perform.
Any plans to release a video for the track?
We’re definitely considering it. For a small indie band like us, gathering resources to support efforts beyond the songwriting, recording, and production process can be quite an investment. “Could You” would be a fun one to shoot from this album and for that reason we likely will, it’s just a matter of when and how at this point.
The single comes off your new album Hold Something – what’s the story behind the title?
Could You is a phrase that the begins the chorus of the song. It’s a playful refrain that is a request, a question, and a command at the same time.
Hold Something is another fun dancey love song like Could You that we felt could sustain attention as a single. It’s the title track of the album.
How was the recording and writing process?
Annie (on songwriting): Half of the album was written when we lived in separate cities. I was living in San Diego for some time sending Matthew demos via email. I would write basic versions of the songs via Logic and Matthew would build on and rework the songs into their current forms in Ableton. It’s interesting though when I think of our songwriting process because everything else has gone through such a transformation for us except how we write our songs.
Matthew (on recording): The recording of the album was spread out over two distinct production efforts over a period of two years. After producing the first four songs (Could You, Missing It All, Either Or, Leaving), we took a break to put together a live version of the band. It was a lot of work to create the necessary audio components for playing these songs live as we wanted to use live instruments as much as we could. It was so much work but it was worth it in the end as we now feel very comfortable performing live.
What was it like to work with Aaron Espinoza and how did that relationship develop?
Matthew: Working with Aaron was great. He was introduced to us by a former band mate of mine from my stint as guitarist in the band The Meeting Places (LA). We had self-produced, recorded, and mixed everything but vocals in our home studio and wanted to work with someone who would really be able to highlight Annie’s vocals. I didn’t have much experience recording vocals and we knew this was the most important part of the recording process for us. We wanted to make sure we worked with somebody who really understood how important the vocals were for this album. We feel Aaron was able to do that.
How much did he influence the album?
The vocals are a primary focus of our music and in that way, being able to capture the best vocal performance possible is definitely influential. We couldn’t have done that without Aaron’s help. He has so much experience in the studio and is also such a great musician that he really knows how to capture the best of a performance. The same can be said for his engineer Peter Novoa who helped us record vocals for half the record at Aaron’s studio, The Ship, here in LA. We enjoyed working with them both and look forward to recording with them on future projects.
How has Chairlift and Beach House influence your music?
We are certainly fans of both of these bands, especially from a vocal perspective. We’ve always been a fan of bands that have strong female vocals and these are two great examples. We recently saw Beach House at the Hollywood Bowl here in LA and it was a fantastic show. They really do a great job of allowing vocals to be a strong presence while still giving enough room for other members of the band to shine. And it’s worth noting that Matthew is a big fan of their guitarist. We try to also ensure the vocals are a strong presence in Tiger March as well, while still allowing space for guitars, drums, and other live instruments to have their space.
What role does LA play in your writing?
Annie: Well, I grew up here and Matthew has lived here for 20 years so it’s impossible for LA not to have a strong influence in our music. Weather…traffic….music scene….Our song Beach Cities tells it all.
Matthew: I’ve played in shoegaze and dreampop bands in LA over the past 15 years and you can hear elements of that in our music. Especially in our live shows when I play guitar. LA is full of so many great bands and musicians…it really keeps us motivated to get better.
What things did you get to hold on and drop out on this record?
Annie: It’s an interesting question. Making our debut album was really a question of how could we feature our best work with a limited set of resources. We had plenty of songs in the works that didn’t make it to the record because of time and budget. Some of these we play live. Again, resource management is the trickiest thing to navigate for an indie band like us and unfortunately that sometimes means saving great songs for future albums.
Any plans to hit the road?
We’ve been playing live in and around the LA area for the past two years and it’s been a lot of fun. We’re going to continue playing Southern California venues as we promote our album release. Hopefully there will be more opportunities to play beyond LA after this year. We’d certainly like to get to a festival in this year if possible.
What else is happening next in Tiger March’s world?
Work, work, and more work! We are focusing heavily on our live show and solidifying our band. We are working with a great drummer from the area (Bob Zopp) and just added a bass player (Anil Sharma) who recently moved to LA from the New York area. For a long while it was just us on stage, so we’re looking forward to this new incarnation of the band, relying less on laptops and Ableton, and more on live instruments. And then there is always being engaged in the songwriting process, so we’re looking forward to a busy year.
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