Critically acclaimed Canadian alternative R&B troubadour Black Atlass premiered the music video for his new single “My Life” today. Newly signed to XO/Republic Records, this marks his very first release for the label.
The song is available now via XO/Republic RecordsHERE.
Over a soundtrack of darkly dusky beats, Black Atlass’s voice immediately engages, entrances, and enraptures on “My Life.” Once again bringing together the past, present and future, the video sees him take over an empty old ornate movie theater intercut with images of a transfixing love interest whose stark beauty is matched only by the song’s expansive melodies. It’s the perfect glimpse at his “genre-less” sound and style
Long before he linked up with game-changers XO, Black Atlass first emerged in 2013 with his debut single “Paris.” Transporting listeners to a hypnotic musical destination (conjured from his bedroom in Canada), he cast a quiet spell over music fans and gatekeepers alike. As his songs racked up millions of streams, he would be embraced by the fashion world. Louis Vuitton scored an exhibit with his music as another song soundtracked a Saint Laurent men’s fragrance ad. Alexander Wang even placed him alongside Kylie Jenner, Vince Staples, Zoe Kravitz, and Lexi Boling in a high-profile campaign. He personally produced his 2016 full-length Haunted Paradise and embedded himself in the thoughts and hearts of listeners everywhere. Signed by his idol The Weeknd and often thinking “What would my favorite film directors do?”, Black Atlass stands poised to bring R&B to another dimension in 2018.