Entrepreneurs who have just started out in the online space are often disappointed with the volume of visitors to their websites. The huge increase in social media usage by virtually all age groups presents a wonderful opportunity for leveraging it to drive traffic to the website. However, most people get bogged down first by the issue of getting an adequate number of followers and then trying to convince them to visit their websites and make purchases. There is also the issue of being able to consistently increase the traffic.
Why Is Social Media Important for Generating Website Traffic?
The amount of time that people spend on their social media accounts makes it the perfect delivery vehicle for messages to influence them in a variety of ways. You can engage with potential customers on a one-to-one basis to increase brand awareness, build loyalty, and offer advice and customer support. Interacting on the social media gives you invaluable feedback that you can use to alter your brand and marketing strategies.
The informal nature of most social media encourages feedback that is more honest and candid. Social media allows you to keep on hammering your brand image into the minds of your followers acquired organically or purchased through agencies like stormlikes so that it achieves top-of-the-mind awareness that is conducive to sales.
Choosing the Most Appropriate Social Media Platform
Since executing campaigns on the social media can be extremely time-intensive, you need to pick some top-rated networks for promoting your brand. You have to ensure that the selected platform has an alignment withyour brand and business goals. Ideally, you should look at demographics and usage patterns to narrow down your choices. Some channels are great for talking directly to customers, others like LinkedIn offer better access to engage with other businesses while SlideShare can help you build authority in your industry. Whichever the platform you choose, the good thing is that in terms of money you need to only worry about content generation and promotion as other overheads are reasonably low.
Deciding on Your Content
Remember that the only reason you will have followers is that they gain something valuable by doing so. This could be in the nature of information or in terms of discounts or free trials of your products and services. Your posts should focus on providing significant value to your followers in a form that is attractive and compelling. If you manage to arouse their interest, they are more likely to visit your website and obtain what they want; in the process, you may manage to propel them further into the sales funnel and boost your revenues.
It is very important to get a distinctive look and tone in your social media account so that your followers can always make out your posts in the clutter of their feed. Be sure to use the right hashtags for better search discoverability and focus more on using visuals than text to convey your message. Getting the frequency and posting time right is also very important for better engagement.