Strange Names, the latest sensation from Frenchkiss Records (Local Natives, Diet Cig), have unveiled a new video for “UFO,” the second single from upcoming album Datadue February 23 on the taste-making label. The Minneapolis-to-NYC trio has perfected a blend of irresistibly rhythmic retro reminiscent of The B-52s and Talking Heads and the contemporary appeal of pop powerhouses like Phoenix along the way. MXDWN premiered the new video noting the band “combines modern electronic pop with classic new wave from the 80s.”
Frontman Liam Benzvi tells us of the video, “Our friend Pedro Lopez shot it, and we edited it. It’s heavily inspired by the Bauhaus school, and pretty much encapsulates the overall stylistic message of the record. The video should make you seize a little, giggle, stew in confusion, and hopefully move around. I envision it in the background of Elizabeth Hurley’s hell nightclub in the early 00s Bedazzled remake.”
Strange Names’ debut album Use Your Time Wisely earned the trio nationwide attention and tour slots supporting the likes of Azealia Banks. Where their previous record emanated a more sleek and modular sound, Data ushers in a more rambunctious, rock-centred audio-aesthetic. After recording, the band spent a week with producer Jonathan Schenke (Parquet Courts, The Drums), who did some final mixing, leaving them with a record that’s assured, inventive and unabashedly fun. Amidst a grim and staggering cultural political zeitgeist, Data acknowledges the trivialities of human existence with self-aware humour through dissociation and escapism. “It’s about adding an element of discovery to these things that are very mundane and routine for us,” Benzvi adds.
Strange Names Live:
February 24 | Brooklyn, NY at Baby’s All Right
February 26 | Los Angeles, CA at School Night (Bardot: 1737 Vine St.)