On January 30, JUNO Award winning band Hedley joined MusiCounts, Canada’s leading music education charity, in Vancouver to celebrate The Hot Topic Foundation’s ongoing support of the MusiCounts Band Aid Program. Sir Alexander Mackenzie Elementary School students were surprised by a special acoustic performance from Hedley, who then unveiled $10,000 worth of new instruments for the school’s music program.
“We are honoured to have the Hot Topic Foundation and Hedley join us today for this special celebration of the MusiCounts Band Aid Program,” said Kristy Fletcher, Director, MusiCounts.“With the Hot Topic Foundation’s generous support, MusiCounts is able to put more instruments into schools all across Canada.”
“We are proud to partner with the MusiCounts Band Aid Program,” said Joe Emory, The Hot Topic Foundation. “We believe music and the arts make life better and are thrilled to support a program that enriches the lives of youth, by enabling them to express themselves musically and artistically.”
After revealing $10,000 worth of new instruments, multi-platinum selling Hedley performed acoustic versions of “17” and “Old School” for the auditorium of excited students. Before hitting the road for their cross-country tour in support of their new album CAGELESS, the Vancouver natives spoke about the role music education has had in their own lives and careers.
“We have had such a great experience here today and we couldn’t be more proud to be a part of it especially in our hometown,” said Hedley frontman Jacob Hoggard. “It’s rewarding to see these students with the new instruments they received through the MusiCounts Band Aid Program. We hope it inspires their creativity and passion for music.”
CBC media personality Grant Lawrence, was the event’s host and highlighted the importance of music in schools and MusiCounts‘ ongoing commitment to making music accessible to Canadian youth. Jessica da Silva, Sir Alexander Mackenzie Elementary School‘s music teacher, spoke about the impact that the instrument grant will have on the music program, before leading students in a performance.
The MusiCounts Band Aid Program provides school music programs in need with musical instruments and equipment. The instruments provided through this program (awarded in $5,000 or $10,000 value allotments) impact thousands of young Canadians and support diverse music programs that include everything from concert and jazz bands to rock band programs. To date, the program has distributed nearly $8 million in instruments and equipment to hundreds of school music programs across Canada.