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A Brief Look at The Major SEO Trends We are Witnessing This Year!

A search engine optimization technique for the marketing of firms and products and services is booming these days. Raising the curtain over this strategy of marketing, there are findings that this technique is highly beneficial and fairly cheap. People are inclining their marketing strategies towards the digital way because it is a fast-paced of advertising and promoting your enterprise.

Working on the SEO process

Very briefly let us understand the whole paraphernalia covering the search engine optimization techniques. The technique of digital marketing hikes up the visibility of your website in the Google search results. Google performs an indexing process. This process will promote the pages based on the most searched keywords looked up by the people. The work of a search engine is competitive. It has got several algorithms that twerk up your search results and there comes your website. It is an ongoing evolution. This means that you need to keep on injecting numerous styles to improve the results of your website and make it to the top ranking results. The ranking will go down, and newer sites will take up the process if you do not strive hard to keep your website up there.

This New Year the search engine optimization will change the game. With new advancements coming up every year, the major strikes will be played this year. The year of evolution will come up with major trends, and if you want to step ahead in the game, it is preferable to know about these trends as early as possible. Ultimate white hat guide will take you through the whole process.

The major trends in the search engine optimization process 

Injecting SERP results 

The evolution of technology enables the users to rank up high in the organic results. To stay in topmost columns of the ranking, all you need to do is enter the SERP results and go ahead with this. For this feature, start tracking your ranking up there. By this, you will be able to analyze what all post is increasing the traffic on your page. Then you can enter the SERP results which mean knowledge panel, local panels, etc. to enter the streak of higher traffic on your website.

The myth behind the use of structured data 

Google never gave a heads up that structured data gives you better results in the search engine. That is just a myth. These days the searches and the keywords are becoming way too exhaustive. To twerk up your game a little bit, you have to add up various rich snippets. This way you will be up ahead in the game of SEO rankings and will be a sure call for you there in the results.

Speed Matters 

To get high up there in the Google’s ranking you have to try up various other trends to improve your search engine optimization results. One major thing is the speed. Google’s essence is the speed. It states that the websites visible in the search results load up in three seconds. In lieu of this scheme, you need to analyze the speed of your website and then strike up the cons that are becoming an obstacle in the fast speed to load up your web pages.

Voice search is the real game changer 

With the ever-changing technological ways, google voice search is becoming way too popular. Think about, adopting the voice search concept of search engine optimization. Invoice search there is a change in the keywords. These keywords are different than the keywords used while typing for search results. Considering these changes, the major benefits of the websites come from voice automated search results. It was found out that most of the people are using voices techniques for the search results. This one will surely give an edge to your website way of promotion using search engine technique.

Mobiles are making a mark on the whole process

These days almost everyone uses a mobile phone to look up for information. For this, you need to see that you have appropriate measures to make your website mobile friendly. With the increasing use of mobile phones, you just cannot ignore the importance of mobile-friendly websites. This is one way of going high up in the rankings.


In all, these trends will mark up the search engine optimization process this year. To gain the huge advantage by way of digital marketing, keep on tracking your ranking and adding up new trends to improve the search engine optimization results. Personalization is the key to go ahead in this process. You have to keep on working to score in the rankings. In case a searcher clicks on your page, then your website will automatically flourish and grab the customers.

Author bio: Derek Iwasiuk has come up with this exclusive post on SEO owing to his years of experience and vast knowledge. He has discussed the latest SEO trends of this year with the readers. He has also given a brief about the Ultimate white hat guide.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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