Even a couple of years ago, integration of a digital marketing strategy to a business plan was unheard of. We are talking about the end of the 2000s and beginning of the 2010s. However, as of a marketing survey report from 2012, almost 34% of all participating companies have a clearly defined and integrated marketing strategy. Approximately 49% of the companies have no defined plan although they are investing in digital marketing. The rest of them have established procedures, but they are described in a separate document.
How to start?
If you are one of the companies, which does not have a defined digital marketing plan, do not panic. Here is a two-step plan for you –
Start with a separate digital plan. It should include all your digital marketing expenses and the transformation goals for your company.
After the plan is in motion, start creating an integrated plan with the help of a digital marketing expert that incorporates a marketing database. It should be fully aligned with your company interests and brand principles.