The first single off Leitvox’s upcoming EP Coded Matter “Ingénue”, featuring Jette Kelly’s vocal talents, comes with an accompanying musical video that marries the song’s cutting edge sound with a stylish and artful video presentation. Videos can serve many purposes for performers and the approaches are equally varied, but Leitvox opts for bringing visual imagery to bear that complements the recording and songwriting while still making a statement on its own. The video is, likewise, a lyric video so it further highlights the quality writing that’s gone into making this song and the rest of the forthcoming EP such an event to look forward to. This is a marvelously entertaining track, but it has something substantive to say that goes beyond the comparatively narrow purview of pure entertainment. Leitvox, a Mexican born producer and composer now based in Miami, has been working since his American arrival in 2013 and hits his peak thus far with a release of this caliber.
The jump cuts between the song’s individual lines are presented in a variety of colors and letter sizes but never prove distracting despite their frequency. Gold is the dominant color of the song, but there are other shades added to the mix and it often makes for a stunning visual experience. There’s a strong sense of balance as well – the video doesn’t solely rely on the jump cut method to hold listeners’ attention, it would fail if it had done so, and instead slows things down at key points to allow listener’s eyes a chance to, in essence, catch up. The video boasts a, perhaps, unlikely achievement in how its presentation of the lyric underscores the quality writing that makes up a key component of the recording.
The music is ideally suited for the visual package, but the real achievement here is how well Jette Kelly’s voice comes across in such a setting. The colors and visual imagery employed are ideally tailored to the evocative, sensual qualities of her voice and even the editing seems to follow the path she lays down as singer. Leitvox chose wisely for how he structures and presents this video. Instead of relying on some narrative concepts or some random images thrown together, the video focuses the song’s subject matter in unexpected ways and what images it does provide compel us to look – the heart-like golden “globe” that finishes as the video’s central image has an indefinable quality to it, at once theatrical and mysterious, that won’t soon leave listener’s consciousness. This is a fine video for an even finer song and enhances the overall product. One can only hope that it receives the widespread dissemination such a creative work deserves and should undoubtedly be viewed in concert with the song for added dramatic effect. This is a powerful visual document in every respect.