Today, Her has shared the music video for their new single “We Choose”, directed by Antoine Poulet and Giorgio Martinoli. “We Choose” is the Her’s first release since the untimely passing of co-founder Simon Carpentier following a long bout with cancer. On “We Choose,” Victor Solf carries haunting verses into a hypnotic refrain with an airy sonic palette and classic soul style punctuated by Carpentier’s final vocal performance. The new song and video also herald the arrival of their anxiously awaited self-titled full-length debut, Her [Republic Records] — out March 30, 2018 and available now for pre-order, here.
The video for “We Choose” was shot in Paris, in the prestigious Palais d’Iéna and was directed by Giorgio Martinoli (Creative Director at l’Optimum and l’Officiel) and Antoine Poulet (who has worked with Louis Vuitton, Yves St Laurent, and on videos for Lana Del Rey, Woodkid and The Shoes). On the song and video, Her’s Victor Solf explains,
“‘We Choose’ was the first Her song we wrote after our previous band ended. We wrote it overnight. It was a statement about why we were continuing and about this strong faith we had into our music because we couldn’t do anything else. It’s the song with which we were opening all of our live shows for the past 18 months, and it felt like the right moment to release it now—as a reason why Her needs to pursue this quest for hope and life.”
“The video tries to illustrate the impossible: the absence of Simon, half of Her and my closest collaborator for 10 years. There is a sort of beautiful melancholia to the video. The basic premise was ‘what would we do if Simon was still here?’ So everything is framed for two and meant for Simon to have a place of expression.”
LISTEN AND SHARE THE NEW SINGLE FROM HER, “WE CHOOSE” HERE