Strange Names, the latest sensation from Frenchkiss Records (Local Natives, Diet Cig), have released new song “UFO” and announced upcoming album Data to be released February 23 on the taste-making label. The trio recently transplanted their danceable New Wave Pop from Minneapolis to NYC, perfecting a blend of irresistibly rhythmic retro reminiscent of The B-52s and Talking Heads and the contemporary appeal of pop powerhouses like Phoenix along the way.
Today’s track follows “Into Me,” an intoxicating tune released in November and added to reputed Spotify playlists including Fresh Finds and New Indie Mix. Strange Names’ debut album Use Your Time Wisely earned the trio nationwide attention and tour slots supporting the likes of Azealia Banks. On the sophomore effort, the band employs a playful sort of lyrical experiment. The result’s as mentally and emotionally resonant as it is physically infectious.
Frontman Liam Benzvi explains: “three figures from a different world taking notes on human normalcy—while it seems trivial, it’s exhilarating for them because they know nothing of it. They’re like a family: clownish, playing games with their subjects of observation. We are playing the roles of these figures, and this is our point of view that hopefully translates when you listen.”