Today New York duo Cults share a video which features two tracks from their recent release, the critically acclaimed album Offering: “Right Words” and “Natural State.” Shot in LA, the video is a crossover of mediums, directed by Elliott Sellers with animations by Lucy Dyson. The video develops from natural to surreal scenes, following Cults front woman Madeline Follin through a psychedelic journey of visually engaging collages. Elliot says of the making of the video, “We shot Right Words in a few hours around Griffith Park. Madeline was in LA for a wedding and we discussed getting weird with an acid-dipped strawberry picnic idea and some classic cut-up/collage techniques. Natural State was basically the come down of all the psychedelic 2d animation, existing in the real world. Long live ‘Flat-Madeline.’”
After a run of North American dates this past Fall, the band are set to head to the EU shores later this month into February. A full rundown of dates can be found below.
While Cults made their name in black and white as a pair of film school dropouts who burst onto the New York scene in 2010 with a perfect single and a darkly retro sound, their latest Offering is an exciting collection of songs exploding with heart, confidence, shimmering melody and buzzing life – an album we can surely expect to translate into a thrilling live performance.