Los Angeles’ dance pop purveyors YACHT, who just released a new video for their song “Shame”. Its sort of a faux-commercial for the “organic life mist” Kibu (which is actually real and coming soon), and it stars YACHT members Jona Bechtolt and Claire L. Evans as a hipster couple who uses Kibu for everything, goes to farmer’s markets, makes pottery, and puts everything they do on social media.
A Little Background on the video for “Shame” from YACHT:
“This is “too close for comfort cosplay,” like nobody noticing you parted your hair on the wrong side. The world of wellness and social media lifestyle brands (#vanlife) is our generation’s back to the land movement, a fantasy of escape from the rat race and from the darkness of our millennial prospects.
We want to highlight how much thought and work goes into the appearance of effortlessness. Kibu (pronounced key-boo) is our lifestyle brand. Kibu is Ubik backwards. Ubik is a novel by Philip K. Dick about a spray that holds reality in place. Kibu is a real product. Kibu is a real brand. Kibu Mist is coming soon, in an exclusive collaboration with P.F. Candle Company.”