For the “You Be Love” video, Avicii wanted to create an entirely new way of telling a love story on film by creating something surprising, technically innovative and creatively emotive. The result is an emotional ride of a tragic yet beautiful love story. From his current EP ‘AVĪCI’, the track features low-timbered rock and roll artist, Billy Raffoul. WATCH HERE
Made entirely in 3D, Avicii and directors TNT, created characters that never physically move, only their poses and expressions tell the viewer what is happening. The transitions from one scene to another happen off-camera, but seeing these moments in sequence create the full story. Lastly, the color Palette of the film is very minimal, with most of the imagery being completely white-on-white with accents of red and black.
The 6-track ‘AVĪCI’ EP is the first new music from Swedish DJ, producer and songwriter Avicii since 2015 and the announcement of his retirement from the live circuit last year. ‘You Be Love’ has been streamed over 19,000,000 times on Spotify.