If there’s one thing that can be taken from Zach Zoya’s new music video, it’s that there’s a lot to be excited about.
With the release of the official video for “Superficial”, Zoya shows he has the ability to put together the perfect visuals to accompany his tracks. The video showcases a lonely Zach Zoya in a house, as well as ambling the streets of a midnight Montreal, with no one else to be seen. These images of solitude serve to reinforce the lyrics which Zoya both sings and raps, as he longs for a woman who he wishes was more superficial than she actually is.
The video is rich with style; the dream-like, sparkling synths of the instrumental are married with slow-motion shots of Zoya, providing the track with a cinematic feel that emphasizes Zach Zoya’s emotional state. This sadness Zoya is experiencing is put on full display as it is only him in the video, leaving no distracting elements for the viewer to get hung up on. This focus on Zoya creates an intimate environment for the audience to experience this pain with him.
If Zach Zoya isn’t on hip-hop lovers’ radars yet, he should be now. With a style and visuals reminiscent of superstars like Drake and The Weeknd, Zach Zoya has the potential to be placed in that same category if future releases prove to be of this high quality.