We have been great and super busy & excited and barely sleeping towards the release of “Side by Side”. We have done this while Ella is also touring with her “Doo-wop Girls” so it’s been kinda hectic.
Can you talk to us more about your new single “Side by Side”?
The most important thing about “Side by Side” is that all the proceeds from streams, views and downloads go to help LGBTQ in Chechnya. Now that we got this important note off of our chest…
The single is all about fighting for the right to love who you want, A right that not all people share unfortunately, especially in regions like Chechnya and Azerbaijan. The single goes back to our 80s retro electro style that got us together from the start and the vocals are very powerful to go with that.
All the people that took part in the shooting of the music video are volunteers including the amazing DUYA drag queens and kings and the super talented directors Hofit Mallachy & Giovahnna Zigler.
Did any event inspire you to write this song?
When we first heard about the atrocities happening to LGBTQ in Chechnya we were shocked. We looked for ways to help and we’ve found this amazing organization that helps those who needs the immediate help – LGBT Network. We’ve donated first and then started to learn more about the crisis. Unfortunately this horrible situation got off the headlines quite quickly and it frustrated us a lot. This is when we decided to use our music to help collect money and generate donations for this amazing organization.
How was the film experience?
Filming the music video was brilliant. I’ve contacted a friend of mine Shirley Charlie Kleinman (Also known as Drag king Michal Angelo), the founder of the infamous DUYA drag night, and the entire team of talented drag kings and queens immediately chimed in to help with the video. It was also the first time I’ve been doing drag and it was quite an experience. It was shot in one day by photographers and directors Hofit Mallachy & Giovahnna Zigler and it was all like a huge colorful party that went all day long.
How was the recording and writing process?
I (Roy) have written this song together with the Grammy nominated Pen up girls to make sure that we have the best retro 80s track. Started with an idea of a dramatic, reverb filled playback and then we started playing with it. Ella recorded the vocals in Tel Aviv in less than 3 hours, the new song just streamed beautifully with her brilliant voice. In the C-part there are actually over 18 channels of Ella singing (lead and backing vocals). We were trying to achieve the powerful 80s vibes and make it powerful yet fun to dance to and judging by the reaction so far it seems we hit it.
What is it about the 80s that you find so fascinating?
The synths! We love hardcore synth sounds. There’s one British DJ, Rex The Dog, that made us realize it’s still in demand. We love listening to his tracks and would love to work with him and his amazing synths. Then comes the dramatic chord moves and obvious yet addictive melodies. Our 2nd studio album “The Surprising obvious” was all about exploring the 80s melodies and sounds. Both of us grew up in the same town in the 80s, so it’s the common ground for myself and Ella. Even today we can’t find something more enjoyable than listening to a Stock Aitken Waterman track (Kylie, Jason Donovan, Mel & Kim etc)
How do you tend to blend your cultural differences together and feature it in your music?
Actually, JIVE64 has been about cultural remix all along. We try to mix between music styles, various decades and even mix and master in different countries to get the taste of it. During the video shoot of Side by Side we had Gays, Lesbians, Queers, Straights, Israelis, Brazilians, Russians and it was really clear that we all share the same ground of being human and wanting to do good, and we think that when the ground zero is doing good, there are no cultural differences but just cultural enrichment.
Does the new single mean we can expect a new album – how’s your new album coming along?
Yes. We’re working on it. Side by side is actually the second single. The first single “Driven By The Beat” got awesome plays globally and some nice reviews. We’re planning on having the album ready early 2018. It’s not an easy task to work on it from two different locations.
Any tentative release date or title in mind?
Currently we call it “4TH” as it is our 4th studio album.
Any plans to hit the road?
Indeed. We are starting to work on a UK/Ireland tour and we want to focus on LGBT venues.
What else is happening next in JIVE64’s world?
We have plenty on our plate at the moment, but we’re dreaming of working with one of our idols whether it’s the REAL 80s queens and kings or the ones the revive it today (e.g: Rex The Dog).