Kris Wu releases the official video for his latest single, “B.M.” Check it out here. Directed by Yu Cong, the video follows the success of the track, which hit #1 on the iTunes Hip-Hop/Rap Chart and #2 on the iTunes US Chart. An acronym for ‘Burberry made,’ the video is in anticipation of the Chinese megastar’s upcoming collaboration with Burberry, which is set to launch on Dec. 16th. Stay tuned for more details.
A fashionable record, “B.M.” is a dreamy, synth line on a trap rhythm, topped off with Kris Wu’s tight rap flow. The epitome of elegance and high fashion, the single signifies how Kris mottos his way of life. It’s also very fitting that the Chinese star gives a nod to the iconic British luxury brand. Kris is Burberry’s first non-British global ambassador. In January 2016, he made his runway debut with Burberry when he closed the men’s wear show. Later that year, he launched the “Kris Wu Edit,” a collaborative collection with the brand.