Global Recording Artist & Style Icon A$AP Rocky and National candy retailer It’Sugar team up to sell ‘Ginger Bread Mob Cookie Kit’ this holiday season – set to donate 100% of profits to the Always Strive & Prosper Foundation. The kit provides everything you need to bake your very own crew of A$AP MOB members including cookie mix, cookie cutter, icing pens (red, brown, yellow) and candy beads. The product is for sale now at It’Sugar for $10.99. The ‘Ginger Bread Mob Cookie Kit’ is available for purchase now until the end of the year in select It’Sugar stores and online here: https://itsugar.com/holiday-gifts/asap-mob-gingerbread-cookie-kit.html
ASAP Rocky and It’Sugar are excited to announce that they will donate 100% of the profits from the kit to the Always Strive & Prosper Foundation. The ASAP Foundation is dedicated to the purpose of greater drug abuse awareness and prevention while applying methods to minimize the impact of addiction. More information on the ASAP foundation can be found here. The ASAP Foundation was established in memory of the late Steven Rodriguez (aka A$AP Yams), a founding member of the A$AP MOB who passed away in January of 2015.
The cookie kit follows A$AP Rocky’s life-sized bodega pop-up at Selfridges in London earlier this fall, along with his recently announced Under Armour creative and philanthropic partnership – continuing his narrative as a multifaceted tastemaker. A$AP Rocky is looking forward to continuing his broad spectrum of creative influence and community impact in 2018 with more announcements to follow.