Hollywood had one of its worst summer seasons ever from a box office point of view – it had the lowest revenues for over a decade. Since Hollywood as a whole is a collection of businesses that expect to make money off their products and the decline in revenues has hurt them at their pockets. As you might expect, they have been trying to find a culprit for their dwindling revenues. According to them, part of the blame falls on the viewers themselves, growing bored of the sequels, remakes, and reboots filling the summer lineup, choosing to play games at All Slots online casino instead of paying for a movie ticket. The other factor that has hurt the revenues of movie studios this year is, allegedly, the increasing popularity of movie review websites – namely Rotten Tomatoes. The service that gives movies either a “Fresh” or a “Rotten” rating based on the opinions published by a series of critics, both in the printed press and online.
Director and producer Brett Ratner said at the Sun Valley Film Festival that he had the utmost respect for film critics but considers the online rating service to be “the worst thing that we have in today’s movie culture”.
I think it’s the destruction of our business. I have such respect and admiration for film criticism. When I was growing up film criticism was a real art. And there was intellect that went into that. And you would read Pauline’s Kael’s reviews or some others, and that doesn’t exist anymore. Now it’s about a number. A compounded number of how many positives vs. negatives. Now it’s about, ‘What’s your Rotten Tomatoes score?’ And that’s sad because the Rotten Tomatoes score was so low on Batman v Superman I think it put a cloud over a movie that was incredibly successful.