On his newest single, “B.M.,” groundbreaking, global icon Kris Wu puts his fashion sensibilities on air. An acronym for ‘Burberry made,’ the track follows on the heels of the success of his latest single, “Deserve,” featuring Travis Scott. Out now, check out “B.M.” here, and stay tuned for more exclusive news.
A fashionable record, “B.M.” is a dreamy, synth line on a trap rhythm, topped off with Kris Wu’s tight rap flow. The epitome of elegance and high fashion, the single signifies how Kris mottos his way of life. It’s also very fitting that the Chinese star gives a nod to the iconic British luxury brand. Kris is Burberry’s first non-British global ambassador. In January 2016, he made his runway debut with Burberry when he closed the men’s wear show. Later that year, he launched the “Kris Wu Edit,” a collaborative collection with the brand. The track also serves as a reminder of how “Kris has used fashion and his considerable swagger to keep his fans on the edge of their seats.” (Vogue) Named “Most Prominent Idol” by GQ, Kris has graced the Chinese covers of renowned fashion magazines, including GQ, Elle, Harper’s Bazaar, Marie Claire, as well as Vogue alongside supermodel Kendall Jenner.