Brooklyn’s Grooms recently released their new LP Exit Index, and today they reveal the latest video from the album for the track “Softer Now.” It was directed by Edmond Hawkins who is responsible for much of digital FX for SNL and the band note, “Edmond, after listening to the song, but not knowing what it was about, had this idea of someone being messed with by crowds of people, but you don’t know why. Or at least, he didn’t tell us. The vague menace of that worked really well with the song, and the album in general really. He made the mask himself. Out of what, I’m not sure.” Watch “Softer Now” here.
Grooms is singer-guitarist Travis Johnson, drummer Steve Levine, and bassist Jay Heiselmann. On Exit Index the band combines the abandon of pop with the unease of American life in 2017, cloaking its hooks in a clamor of samples and distortion, its agitation expressed in its dream-poetry lyrics.