Newly founded music PR agency, Burstimo, has founders who have worked in the music industry for multiple years, however they full well know how music PR works and that traditional promotion techniques aren’t gaining the publicity artists need in this highly competitive industry. Cue Burstimo, the ultimate music PR agency that has created a music promotion package like you’ve never seen before, working alongside databases of Spotify playlists and YouTube influencers, as well as the traditional PR contacts with producers, journalists and music supervisors.
Times have changed, long gone is the music discovery of hearing a song on the radio for the first time, or watching MTV and a song you like happens to be played. With a team of PR veterans, Record Label executives and technologists, Burstimo focus only on the areas where music will actually be discovered, using the latest advances in technology and resources to ensure that they place music where people are listening.
With databases of thousands of Spotify playlist, Burstimo make the Spotify algorithm work in their favour, gaining placement on Discover Weekly playlists as well as playlists with up to 100,000 followers, meaning artist know their music will actually be gaining plays and traction. Record labels now believe Spotify is one of the most vital platforms to determine the success of an artist and with Burstimo’s monthly fee you can watch your Spotify streams grow as you get discovered by a wide audience and attract the Spotify algorithm.
There are many other Spotify promotion companies, who charge an upfront fee to pitch your music to their contacts of Spotify playlists, however Burstimo have confidence in their great relationship with playlist curators, and you are not charged for the pitching, however you pay for every playlist you are added to. So the artist can feel completely comfortable that they know what they are paying for.
This arrangement is once again a move to change the market and to squeeze out the rogue companies who insist on an upfront fee only to give the artist nothing in return.
As well as Spotify playlisting services, Burstimo work alongside hundreds of YouTubers who are willing to feature music on their channels for a fee. YouTube is one of the fastest growing platforms in the world and is heavily tipped to revolutionise the way we consume media. Thousands of people every day are uploading their self-made content with viewerships of potentially millions for each video. With guaranteed hundreds of thousands of views, Burstimo has the perfect opportunity to give artist’s music the exposure it deserves.
With the music industry changing so drastically within the past few years, why haven’t any music PR companies adapted with it? Burstimo want to break away from the traditional PR methods, whilst still offering artists the exposure they deserve and need.