10 years earlier, the girls were in a different place. “Aly and I felt personally discouraged by music in general,” explains AJ on their time away from songwriting. “We still had so much to prove to people, even though we had made a mark in the industry. It honestly was overwhelming,” she adds.
No strangers to success, they first made their mark with their 2005 gold certified debut record, Into The Rush which debuted at number 36 on the Billboard charts. They followed with their sophomore effort,Insomniatic, which peaked at number 15 on the Billboard charts. Amassing a global following and constantly touring internationally, the duo were hit with various frustrations, from projects being put on hold due to their acting careers, to songs leaking on line.
Stemming from that, the girls felt the pressures of conforming to a mainstream high-gloss sound that just wasn’t them. AJ explains- “That’s not who we are – we were uncertain that we’d even be heard among the masses – we just weren’t writing that kind of music. We felt like, what’s the point?”. The duo needed time away – music no longer brought them joy, so they spent the last decade pursuing other creative projects.
“People have been wondering what took so long – and it sounds horrible – but music became an enemy to be honest. We were scared to write, we didn’t like what was coming out of our instruments – it felt like we weren’t going anywhere,” adds Aly.
After connecting with music industry veteran, Mike Elizondo (of Dr. Dre and Eminem ilk), the sisters began collaborating with Jamie Sierota (former member of Echosmith) & Ryan Spraker, their senses for music were re-awakened. With the new writing sessions, the sisters had a newfound sense of discovery and – as Aly puts it, “music became our friend again.”
“Once we were able to embrace who we were and once we started writing again these last few years, we were able to find the direction we naturally lean,” she explains.
“We’re being authentic to ourselves,” says AJ of the new tracks. If this is just the start, you should stick around to see what happens.