Superstar producer and songwriter Naughty Boy has released the beautiful and emotive video for his recent single “One Chance To Dance”, feat Grammy nominated and Multi-platinum-selling artist, Joe Jonas (DNCE).
“One Chance To Dance” is a future late night dancefloor classic. Whether it’s the propulsive drum rolls, soft melodic synth lines or the addictive sitar loop, the song’s backdrop serves as the perfect canvas for Joe Jonas’ heartfelt plea for a dance with the object of his affection.
The stunning video, directed by Zhang + Knight is reflection on how friendships grow and change as you get older and how when you get to a certain age, you lose your passion for make believe.
“The story follows two young girls living in rural Vietnam who are infatuated with cinema.” Explain Zhang + Knight. “They spend their time re-enacting famous movie scenes and dressing up as characters from the films. However when they run away to Hanoi they are unable to recapture the carefree play that they experienced at home and the two girls drift apart. Naughty Boy’s song really evoked this bittersweet tone for us, the melody is happy but there is a regretful almost nostalgic feeling in the lyrics which we loved.”
Another track for Naughty Boy to add to his already stellar resumé, which now boasts over 2.1 billion global streams! Hisnumber one smash hit “La La La” featuring Sam Smith has received over 1.5 billion combined global streams to date and has gone platinum in 11 countries. Then there’s his collaboration with Beyoncé and Arrow Benjamin, “Runnin’ (Lose It All)”, which sold over 2.5 million copies and reached #4 in the UK singles chart.
Currently working on his second album – the follow-up to 2013’s critically acclaimed debut Hotel Cabana (top #2 in the UK) – Naughty Boy says that despite collaborating with superstars such as Beyoncé, Sam Smith, Ed Sheeran, Wiz Khalifa, Wretch 32 and more, he still loves the thrill of discovering new talent.
The impressive list continues…having worked with incredible artists such as Missy Elliott and John Newman, as well as up-and-coming talent like Ray BLK, Dua Lipa and Raye over the past year, Naughty Boy is not saying just yet whether any of those sessions were for his own album. Whether they will or not, in the meantime fans can enjoy this high energy floor filler.
“One Chance To Dance”isout now via Virgin EMI Records.