Swedish producer The Alley has released his brand new single ‘No More’ through Warner Music. Featuring soaring melodies, heartfelt female vocals and a stirring 24-piece string arrangement courtesy of world renowned violinist Erik Arvinder, ‘No More’ echoes the spirit of all-time greats from Dusty Springfield to Adele.
The Alley is the pseudonym for prolific producer iSHi, who explains that, “The Alley is a venture for my timeless songs,” he explains. “Think of it as an alter ego, like Eminem and Marshall Mathers. The Alley project is James Bond meets amazing songs, with timeless artwork and visuals that are all based in one world.”
iSHi is no stranger to chart-topping success, having racked up three No.1 singles in the UK and produced numerous platinum selling hits such as ‘Written In The Stars’ with Tinie Tempah, ‘Read All About It (feat Emeli Sandé)’ with Professor Green and ‘Waiting All Night’ with Rudimental. He has also worked with the likes of Stormzy, Craig David, Rihanna, Swedish House Mafia’s Sebastian Ingrosso and many more.
Now, under the moniker The Alley, he is stepping into the limelight to create the finest project of his career.