Seattle rapper/producer Grieves has just shared a new video for “Faded”, a track off 5th studio album Running Wild recently released on Rhymesayers Entertainment. Watch it here.
Directed by TimSlew (Myke Bogan, The Last Artful, Dodgr) and shot in his hometown of Seattle, the video explores the story of two people who lost a relationship they once had – now living in polar opposite worlds to each other, but with obvious parallels between them. Grieves comments, “Losing touch is always hard. The further you grow, the harder it is to remember why all the space is between you.”
Running Wild is a 15-track collection recorded in Seattle and Stockholm alongside Swedish producer Chords (Jens Eric Resch Thomason). Featuring guest appearances from Fearce Vill, Romaro Franceswa, Paris Alexa, and Davey Jones, the album features elements one might expect to find on a classic soul record, such as rich guitar tones and humming organs, mixed with modern and experimental components. The record balances Grieves’ dueling impulses to have a good time while staying true to himself. It’s a kind of openness – both sonically and thematically – that Laub attributes to how and where the record was made. A follow up to his 2014 Winter & The Wolves LP which hit #13 on Billboard’s Rap/Hip-Hop Albums chart and #57 on the Billboard Top 200, Grieves emerges with a modernized sound that is lush and intoxicating, pairing punchy drums with thick layers of synths and warm bass lines, and penning verses that range from vulnerable and confessional to carefree.