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STRØM Releases New Single “Shay-Ling”

Swedish 27 year old producer and multi-instrumentalist STRØM debuted his single ”Mesmerize” earlier this year that held Number 1 on Hype Machine for two weeks and achieved sync placement in a BMW commercial. Now he’s back with the new single ”Shay-Ling” (Listen here), which combines the pensive lyrics and dark atmosphere of Kauf with sexy guitar and falsetto vocals of Zhu.

According to STRØM, his ambition is to break away from traditional musical structures and create a hybrid genre without rules or fixed directions.  An acute ear will notice elements of indie rock, electro, and R&B vocals that challenge electronic genre conventions. The catchy guitar riffs between delicate lyrics reveal his influences of DIIV and D’Angelo.  STRØM’s talent for blending and deconstructing genres captures precious moments – dwelling on the past and the promises that disappeared. 

Blog coverage by Bear TunesToo Many Blogs and others relay the perceived darkness of STRØM’s music. “Shay-Ling” opens the mysterious portal to STRØM’s world, where embracing the darkness ultimately leads to enlightenment. 

“Shay-Ling” is out everywhere on Swedish label Icons Creating Evil Art.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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