Australian independent recording artist, AViVA, introduced us to her new highly conceptual approach to music today via the premiere of “GRRRLS”. This new single, which is the first we’ve heard from AViVA in two years, is a dark pop anthem that serves as a nod to Riot Grrrls everywhere. It represents a new chapter in the artistic journey for the young songwriter; marking the start of a creative rebirth reflecting her tremendous artististic growth since the 2015 release of her debut single “Crystaleyes”. While AViVA’s sound has undergone an expansive sonic makeover, her longtime fans will find the same distinctive vocals and visceral percussion anchoring this latest release that caused such a buzz around her “Crystaleyes”. “GRRRLS” was produced by MataisC and Jean-Paul Fung (Silverchair, Last Dinosaurs) and mastered by Matt Colton (Muse, Coldplay). It is available now on Soundcloud, Spotify and most of your other favorite download services.
AViVA has been spending the past year traveling between LA and Australia as she experiments with new sounds and styles. This new single reflects that exploration; developing AViVA’s thematic interest in the dichotomy of control on a deeper level and, although full of attitude, reflecting on the journey to find your place in the world. No stranger to feelings of exclusion and disillusionment, AViVA’s music aims to connect with her audience in the way she’s always been drawn to songs that are at once intimate and emotive. Her lyrics are aimed at providing a sense of community and inclusion with the listener; letting them know she has been exactly where they are now. “So long as people find a connection, I will keep being cryptic. Sometimes not having all the facts helps people to find more meaning.” says AViVA.
“GRRRLS” stands as an invitation to join in the deeper concept she is building. This song creates a bridge to the world inside AViVA’s mind, transporting the listener into the dystopian city of Metropolis, a place which provided the strength and experience she needed to stop trying to fit in and try something radical to be herself. “GRRRLS” is a song for girls, boys, men and women everywhere and serves as a reminder to stand proud of who you are, forget what others think and fight for the right to be you.