Major Lazer’s Johannesburg, SouthAfrica-shot video for “Particula”—watch it here. Directed by South African filmmaker Adriaan Louw, the video features appearances from native South Africans Maphorisa and Nasty C, Nigerian rapper Ice Prince, and Nigerian-American recording artist Jidenna.
“I’ve always wanted to shoot a film like this in Johannesburg,” says Louw of the video. “It was creating an ideal world within Joburg that was based in the 70s. I wanted it to feel like we were shooting a documentary in the of the culture that could have been in a city where disco, funk and Fela Kuti were everywhere. We worked with some great artists who featured on the track—Jidenna flew in all the way from the States and Ice Prince came down from Nigeria. Was also my first time working with fellow South Africans Nasty C and DJ Maphorisa. Thanks to Word. Africa, Elene Du Toit, Allison Swank, Major Lazer and the whole crew for bringing this all to life.”
“Particula” is taken from Major Lazer’s Know No Better EP, surprise-released earlier this year to widespread acclaim. The EP’s title track has been streamed more than 232 million times to date, and standout “Sua Cara” featuring Brazilian superstars Anitta and Pabllo Vittar, was one of YouTube’s biggest music video launches of the year with 217 million views, here.
Continuing the band’s global mission and paying homage to the very part of the world that so heavily influences their sonic direction, Major Lazer is organizing Relief is the Mission, a charity concert benefitting Caribbean hurricane victims at Miami’s Mana WynwoodOctober 16. The concert—a passion project for the band intended to unite their fans worldwide in giving back to their Caribbean roots—will feature Major Lazer alongside Miami resident Tory Lanez, Trinidadian soca star Machel Montano, Puerto Rican producer and rapper Bad Bunny and many more special guests. Tickets are available here.
Proceeds from the event will benefit three charities Major Lazer hopes to aid with their global voice: ConPRmetidos’ Hurricane Maria Recovery Fund; Save The Children’s Hurricane Maria Children’s Relief Fund; and Global Giving’s Puerto Rico & Caribbean Hurricane Relief Fund.