Following the critical success of debut release ‘King’, new track ‘Um, K?’ keeps to the underlying thread of the Dirty Hit stylings of the 1975 in its sleazy, coiffed and confessional lyricism, but again forms an iteration that takes in the distinctly London glitchy, dark and frenetic electronica of an A.K. Paul or SBTRKT, marrying it to a slab of granite, futuristic R&B.
‘Um, K?’ is another sprawling, lyrical and dark cloud of a track – potentially indie pop at its heart, but filtered through a prism of London backstreets and American gloss. ROWE continues to define itself as a considered, if unorthodox and highly talented project. A continuing experimentalism and inner-city innovation keeps us interested in what’s next from this shadowy collective.