Today, Grammy®-nominated, multi-platinum music mogul and entrepreneur JEEZY (Jay Wayne Jenkins) announces a new partnership with Defiance Fuel, Inc. for the company’s flagship product, Defiance Fuel. If unfamiliar, Defiance Fuel, Inc. is a Nashville, TN headquartered company specializing in all natural athletic performance enhancement products. A culmination of over 25 years of water science research, Defiance Fuel is an ultra-purified water treated with the brand’s patented Cellular Hydration Processing (CHP) that has been shown to increase cellular hydration, cell charge or potential energy and overall cellular health as measured by phase angle.
“We are excited to partner with Jeezy. We value top performers at Defiance Fuel. Jeezy has proven year in and year out to defy all odds and perform at the top of his game!” saysPresident Brian Burgdorf.
“I have experienced great achievements with both my music and Avion Tequila. I expect nothing different from my partnership with Defiance Fuel as together we become global leaders in promoting a healthier lifestyle for all.”
Jenkins added, “When I am on the road traveling from city to city, performing, recording late in the studio, or working out, Defiance Fuel gives life to the moments when I am most weary. I am thrilled to partner with a brand whose motto ‘defy limitations’ is one I believe in professionally, physically, and mentally. The water is an essential part of my lifestyle as I look forward to propelling my career another 10 years.”
Over the course of his legendary career, Jeezy has sold more than 5 million albums worldwide and has had multiple chart topping hits. This year marks the 12th anniversary of Jeezy’s seminal debut solo album Let’s Get It: Thug Motivation 101, which pioneered the genre of trap music. Jeezy’s immense longevity was reaffirmed with the release of his seventh studio album, TRAP OR DIE 3 in October 2016, which was critically acclaimed and a commercial success debuting at #1 on Billboard 200. In the interim of each release, Jeezy has continued to expand his business portfolio with a number of ventures including his ownership in the American Cut Restaurant – Buckhead/Atlanta location, real estate investments, partnership and Multicultural Advisor role for Avion Tequila, and now his partnership with Defiance Fuel, Inc.
Defiance Fuel is currently exclusively offered through partner gyms, yoga studios, sports teams, professional athletes, therapy centers, specialty sporting goods stores, wellness centers and for home delivery in select markets at http://www.defiancefuel.com.