Having won Sony/ATV’s song writing competition during her college years and collaborated with a number of notable artists including Shy FX and Jakwob, the latter of whom she charted with in the UK top 40 with ‘Somebody New’, London based electro-soul singer-songwriter, Tiffani Juno, is back with her debut EP, Go Hard – an introspective collection of songs that document the turbulent years of growing up and her struggle with depression.
After winning the coveted competition from the global music publishing company at the age of 18, Tiffani found life-changing opportunities at her feet, which led to her working with famed producers such as Gorgon City, Balistiqand Dean James Barrett. She even contributed backing vocals to Iggy Azalea’s album, but Tiffani then decided to slow things down and take a break in order to figure out what she wanted to do and who she wanted to be part of that journey.
Fortunately, as she started at University, Tiffani got back on her feet and returned to her passion of making music, covering many of the topics that had troubled her previously, such as insomnia, fear of failure and her desire to succeed. Now, all these feelings have been encapsulated in Tiffani’s aptly named new EP, Go Hard.
Having tried her hand at a number of instruments during her youth, Tiffani never found one that really suited her, describing herself as ‘a bit music dyslexic’ and eventually realising that her voice was her best weapon. Despite this, Tiffani also delved into the world of acting as a child, appearing in Eastenders, Holby City, The Hoobs and Bend It Like Beckham, before focusing her talents on writing music as she grew up.
With a sleek voice that possesses a bold, reminiscent clarity, ‘kindred spirit’ Juno makes her music relatable to both mainstream and underground circles, most evidently on the new single, ‘Think About It’. Tiffani noted: ‘The ‘Go Hard’ EP came about through me revisiting music I love and writing about what has been happening to me. On the whole, the sound of the EP is reflective of my love of UK bass and electronic music but you can hear elements of reggae, dub(step), jungle and dnb too. I love to perform and this EP has got so much energy that when I listen to it, I feel rejuvenated and it reminds me where and what I need to be doing, day in and day out, to make myself content.’
Although Tiffani’s music has a highly contemporary sound, she takes influence from a number of 60s icons, musically and culturally, including Janis Joplin, Etta James and Ella Fitzgerald, who help form her crafted and soulful sound.
Naming herself after Roman Queen of the Gods, Juno, the spiritual singer songwriter will be looking to crown herself as the Queen of her own genre, blending dance and dub-influences with her alternative brand of R&B.